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Route 66 Passport

App Concept

Challenge

The biggest challenge that Route 66 travelers report is finding their way along the road. Signage is poor, inconsistent, and often nonexistent.

Overview
Travel app designed to engage travelers on Route 66 with GPS navigation, achievements and social sharing.
 

My Role
Owned and led the entire process including UX Research, Wireframes, Interaction Design, Visual Design, and Prototypes

Tools
Adobe XD

Team
2 Product Designers

Duration
4 Weeks

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Finding Inspiration
Choosing color
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